Seeking public attention to such an extent so as to make oneself notorious is a new trend followed by Dhinchak Pooja, a Delhi born girl of 152cms whose songs ‘Swag wali topi’, ‘Daru’ and ‘selfie maine le li aaj’ drove people crazy worldwide. Although her songs are not liked by people yet they are continuously being seen and listened just to mock at her bad singing and tasteless music. But she is not the first one to do this. There are others too in this race of cringe music, a trending genre. You can have a glimpse of (if you are daring enough, go for the full songs at your own risk) such videos on the YouTube.
 |
| Dhinchak Pooja- picture from the internet |
The earliest example known to me is American teen Rebecca Renee Black
who got media attention with her 2011 song ‘Friday’. Her song was labelled as
‘the worst song ever’ by her critics and viewers but she continued singing and uploading
her videos on YouTube.Her second song ‘Saturday’ got more success than the
previous one.
 |
| Rebecca Black-picture from the internet |
Another one is a Pakistani
singer, song writer and of course a performer (or you can say one of the most maddening
music sensation named Taher Shah who is in the limelight for his songs ‘Eye
to Eye’ and ‘Angel’( released in April, 2016). These songs of Taher became a
trending subject on twitter as they triggered a social-media uproar. ‘Angel’
has more than 1.2 million views since its release. Taher Shah was compelled to
leave Pakistan after he got life threats for misusing the arts.
 |
| Taher Shah-picture from the internet |
These people are aware of the best marketing concepts which
are enough to make their videos viral on the social media. One can even watch
their songs turned into parodies soon after their release. They are getting
titles of the worst YouTubers, worst singers, still they are busy earning money
and fame and engaging the viewers in their cringePop songs.
(c) Fatima Afshan
(c) Fatima Afshan
